Friday November 5 we were invited to the Victoria School of arts for the debut of a film Dead End Drive. The film was presented by Victoria School of Arts in partnership with the Alberta Motor Association (AMA) and Edmonton Police Foundation. It is a film that one hundred and fifty students and staff of the school spent most of their summer putting together this anti drinking and driving video. The music video is aimed at young drivers, the idea is to grasp their attention rather than through regular public announcements, such as billboards and radio commercials that try to shock people into not drinking and driving. The video is very well put together using the lyrics and sound track of the song Dead End Road. I believe the video is so well put together that it will be seen all across North America. This not to say that only teens are the ones drinking and driving, as the constable Brian Kincheloe explained it is a problem across all walks of life. As Ryan Lester (proud to say he is my neighbor) explained at the debut he made one phone call to AMA to explain what kind of video he was trying to help produce and in a couple of days the word spread to all the emergency support in the County of Parkland. The Parkland Police Department, Parkland EMS, Parkland Fire Department, and STARS were all onboard. The video involves Police cars, Ambulances, Fire Trucks and STARS helicopter. It is a short video but really sends a strong message. Excellent job!
Sifu Hayes www.silentriverkungfu.com Stony Plain, Alberta, Canada
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